Free Local SEO Report Template — Map Pack Rankings & Local Traffic

Report on your local SEO performance with this structured template. Track Google Business Profile metrics, monitor local keyword rankings, manage reviews, and compare against local competitors — everything you need for professional local SEO reporting.

What's Inside

• Report Summary — KPI dashboard with period-over-period comparison for all key local metrics
• GBP Insights — Weekly breakdown of Google Business Profile performance data
• Local Rankings — Map pack and organic positions for local keywords with competitor tracking
• Review Report — New reviews summary by platform with individual review details and sentiment
• Local Competitor Comparison — Side-by-side comparison against local competitors across key metrics

How to Use This Template

1. Open in Google Sheets — Click the button above, then File → Make a copy
2. Pull GBP data — Export insights from your Google Business Profile dashboard
3. Check local rankings — Search your target keywords and record map pack and organic positions
4. Log new reviews — Document reviews received during the reporting period
5. Research competitors — Check competitor GBP profiles for comparison data
6. Present findings — Use the Report Summary as an executive overview for clients or stakeholders

Why Report on Local SEO

• Track what matters locally — Local metrics like map views, direction requests, and calls directly correlate with foot traffic
• Monitor reputation — Regular review tracking helps you respond quickly and manage your online reputation
• Beat local competitors — Competitor comparison shows where you're ahead and where you need to catch up
• Justify local SEO investment — Connect GBP metrics to real business outcomes like calls and visits
• Identify seasonal trends — Monthly reporting reveals patterns in local search behavior

FAQ

Where do I get Google Business Profile data?

Log into your Google Business Profile, go to Insights (or Performance in the new interface), and export the data. You can also use the GBP API for automated data collection.

How do I track local keyword rankings?

Search your target keywords from your business location (or use a local rank tracker). Note both the map pack (3-pack) position and organic position. Tools like BrightLocal or Whitespark specialize in local rank tracking.

Should I report on multiple locations separately?

Yes. Each location should have its own report since metrics, reviews, and rankings are location-specific. Make a copy of this template for each business location.

How often should I send local SEO reports?

Monthly is standard for ongoing local SEO management. For active campaigns or new locations, bi-weekly reports help track rapid changes in rankings and review growth.