Branded vs Non-Branded
Your Google Search Console data mixes branded searches (people who already know you) with non-branded searches (people discovering you through SEO). Without separating them, you can't tell if your organic growth is real or just brand awareness. QuickSEO lets you filter your entire Search Analytics dashboard by branded or non-branded keywords in one click.
How It Works
Add your brand terms in Settings
Enter your brand name and any common variations or misspellings. QuickSEO uses these to classify every keyword automatically.
Toggle the filter on Search Analytics
Switch between All, Branded, and Non-Branded views. The entire dashboard updates — charts, keyword tables, and metrics.
See filtered clicks, impressions, CTR, and position
Instantly understand how each segment performs over any date range. Non-branded traffic shows true organic discovery; branded traffic shows brand strength.
Why It Matters
Measure true SEO ROI
Non-branded traffic is the traffic SEO actually drives — people finding you through generic searches. Filter to non-branded to see the real impact of your SEO work.
Track brand strength separately
Growing branded searches mean your marketing, PR, and word-of-mouth are working. Declining branded traffic might signal a campaign ending or a brand issue.
Spot keyword cannibalization
If branded traffic grows but non-branded flatlines, your content strategy might need adjustment. The filter makes this pattern immediately visible.
Report accurately to stakeholders
Show the true impact of SEO work separated from brand momentum. No more inflated numbers that mix organic discovery with people who already know you.
Example: Branded vs Non-Branded in Practice
Imagine you run an e-commerce store called Brewlythat sells coffee equipment. Your Search Console shows 10,000 clicks last month. Looks great — but what’s really happening?
Branded keywords (people who already know you):
- “brewly” — 2,400 clicks
- “brewly coffee” — 1,800 clicks
- “brewly grinder” — 600 clicks
- “brewly.com” — 200 clicks
Non-branded keywords (people discovering you through SEO):
- “best coffee grinder 2026” — 1,200 clicks
- “pour over coffee maker” — 900 clicks
- “how to grind coffee beans” — 700 clicks
- “espresso machine under $500” — 400 clicks
Without the filter, you see one number: 10,000 clicks. With the filter, you see that 5,000 clicks are branded and 5,000 are non-branded. Now you can answer real questions:
- Did that blog post series on brewing methods actually drive new traffic? Filter to non-branded and check.
- Your branded traffic dropped 20% — is that a site issue or did a marketing campaign end?
- Non-branded clicks grew 40% quarter over quarter — your SEO strategy is working.
Common Brand Term Patterns
When configuring your brand terms in QuickSEO, include all the ways people search for your brand:
| Type | Examples |
|---|---|
| Exact brand name | brewly |
| Brand + product | brewly grinder, brewly pour over |
| Domain variations | brewly.com, www.brewly.com |
| Common misspellings | brewley, brwely |
| Abbreviations | if your brand is commonly shortened |
QuickSEO matches these terms against every keyword in your Search Console data. Any keyword containing at least one of your brand terms is classified as branded — everything else is non-branded.
How Google Search Console Handles It (and Why It’s Not Enough)
Google Search Console has a basic query filter, but it doesn’t natively support branded vs non-branded segmentation. To do it manually, you’d need to:
- Export your data to a spreadsheet
- Create a list of brand terms
- Write formulas to classify each keyword
- Rebuild your charts and metrics from scratch
- Repeat this every time you want updated data
QuickSEO automates all of this. Set your brand terms once, and every chart, table, and metric in your dashboard can be filtered instantly.
Explore More Features
Search Analytics
Your full Google Search Console dashboard: clicks, impressions, rankings, and CTR trends over time.
AI Visibility Scores
Track how your brand scores across ChatGPT, Claude, Gemini, and Perplexity with weekly trend lines.
Tracked Prompts
Define the questions your customers ask ChatGPT, Claude, Gemini, and Perplexity and see exactly where your brand ranks.
Sentiment Analysis
Know whether ChatGPT, Claude, Gemini, and Perplexity talk about your brand positively, neutrally, or negatively.
Try Branded vs Non-Branded today
See how your brand performs across Google Search and AI chatbots. One dashboard. No guesswork. Set up in minutes.