Free E-E-A-T Checker
Analyze any web page for Google's E-E-A-T signals — Experience, Expertise, Authoritativeness, and Trustworthiness. Get a score for each dimension and actionable recommendations to improve your content's credibility in Google Search.
Analyze E-E-A-T Signals
What Is E-E-A-T and Why Does It Matter?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework Google uses in its Search Quality Rater Guidelines to evaluate the overall quality of web pages and their creators. While E-E-A-T is not a direct ranking signal in the traditional sense, it heavily influences how Google's algorithms assess content quality — especially for YMYL (Your Money or Your Life) topics like health, finance, and legal information.
Google added the first "E" (Experience) in December 2022, expanding from the original E-A-T framework. This recognizes that first-hand, lived experience adds significant value to content — a travel blogger who has actually visited a destination provides more credible information than someone writing purely from research.
The Four E-E-A-T Dimensions Explained
Experience
Does the creator have first-hand or life experience with the topic? Signals include author bylines, personal anecdotes, publication dates showing ongoing engagement, and original research or data.
Expertise
Does the creator have formal knowledge or skills relevant to the topic? Signals include professional credentials, detailed author bios, Person schema markup, and depth of content demonstrating specialist knowledge.
Authoritativeness
Is the creator or website recognized as an authority in its field? Signals include external links from reputable sources, social media presence, Organization schema, an About page, and citation by other authoritative sites.
Trustworthiness
Is the page accurate, honest, safe, and reliable? Signals include HTTPS, a Contact page, clear editorial standards, privacy policy, disclosure of conflicts of interest, and accurate information.
How to Improve Your E-E-A-T Signals
- Add detailed author bios with credentials, professional background, and links to social profiles or published works.
- Implement structured data using Article, Person, Organization, and BreadcrumbList schema to help Google understand your content structure.
- Create About and Contact pages to establish transparency about who is behind the content.
- Include publication and update dates to show content freshness and ongoing editorial attention.
- Cite external authoritative sources to support your claims and demonstrate research depth.
- Ensure HTTPS is enabled with a valid SSL certificate across your entire domain.
- Maintain active social media profiles linked from your website to build online authority signals.
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