Free Structured Data Validator

Enter any URL to extract and validate all structured data markup. This tool checks JSON-LD, Microdata, and RDFa schemas for errors, missing required properties, and tells you which Google Rich Results your page is eligible for.

Why Structured Data Matters for SEO

Structured data is one of the most impactful technical SEO elements you can implement. It helps search engines understand exactly what your content is about, which can lead to enhanced search result appearances called Rich Results. Pages with Rich Results typically see higher click-through rates because they stand out visually in the search results.

• Better content understanding: Search engines can more accurately classify and index your pages when they have structured data markup.
• Rich Results eligibility: Structured data is required for enhanced search features like FAQ dropdowns, product cards, recipe cards, event listings, and more.
• Higher click-through rates: Rich Results take up more visual space in search results and provide users with more information, leading to 20-30% higher CTR on average.
• AI search visibility: AI-powered search engines and chatbots use structured data to better understand and cite your content in their responses.

Supported Schema Formats

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": { "@type": "Person", "name": "Author Name" },
  "datePublished": "2024-01-15"
}
</script>

<div itemscope itemtype="https://schema.org/Product">
  <h1 itemprop="name">Product Name</h1>
  <span itemprop="price">$29.99</span>
</div>

<div vocab="https://schema.org/" typeof="Event">
  <span property="name">Tech Conference 2024</span>
  <time property="startDate" datetime="2024-06-15">June 15</time>
</div>

Google Rich Results Types

Google uses structured data to generate Rich Results that enhance how your pages appear in search. Here are the main Rich Result types this tool checks for:

How to Use This Tool

1. Enter a URL in the input field above. You can enter a full URL like https://example.com/page or just the domain like example.com.
2. Click "Validate" to start the analysis. The tool will fetch the page and extract all structured data markup.
3. Review the summary cards to see how many schemas were found in each format (JSON-LD, Microdata, RDFa) along with error and warning counts.
4. Check Rich Results eligibility to see which enhanced search features your page qualifies for based on the detected schema types.
5. Examine each schema block for errors (red) and warnings (yellow). Expand the raw JSON view to see the full markup.
6. Fix any errors flagged by the validator, then re-test your page to verify the fixes.

Common Structured Data Errors

Frequently Asked Questions

What is structured data?

Structured data is a standardized format for providing information about a page and classifying the page content. It uses vocabulary from schema.org and can be implemented as JSON-LD, Microdata, or RDFa. Search engines use structured data to generate rich results like FAQ snippets, product cards, recipe cards, and more.

Which structured data format should I use?

Google recommends JSON-LD as the preferred format for structured data. JSON-LD is easier to implement and maintain because it is added as a separate script block in the HTML head or body, rather than being interleaved with the page content like Microdata or RDFa. JSON-LD is also easier for developers to read, debug, and update.

What are Google Rich Results?

Rich Results are enhanced search result appearances in Google that go beyond the standard blue link. They include features like FAQ dropdowns, product cards with prices and ratings, recipe cards with images and cooking times, event listings, job postings, and more. Implementing the correct structured data schema is required to be eligible for these enhanced displays.

How does structured data affect SEO?

Structured data helps search engines understand your content better, which can lead to rich results that improve click-through rates. While structured data is not a direct ranking factor, the improved visibility from rich results and better content understanding can indirectly boost your organic traffic and search performance.

Can I have multiple structured data types on one page?

Yes, you can and should include multiple structured data types on a single page when relevant. For example, a blog post page might include Article, BreadcrumbList, and Organization schemas. Use the @graph syntax in JSON-LD to combine multiple schemas in a single script block, or add multiple separate JSON-LD script blocks.