Google Review Link Generator

Turn a Place ID — or almost any Google Maps link — into the direct URL that drops a customer straight into the write-a-review box for your business. Everything runs in your browser, nothing is sent to us, and no Places API key is involved. Worked out how many reviews you need? This is the link you send to go get them.

The Fastest Route: Let Google Give You the Link

Before anything on this page, try the door Google left open. Its own help article on asking customers for reviews gives these steps verbatim:

1. Go to your Business Profile.
2. Select Read Reviews then Get more reviews.
3. You can share the link or QR code directly.
4. To copy the review link, select Copy.

One constraint from the same article is worth knowing before you plan a print run: reviews QR codes can only be generated on a computer browser, not on mobile devices. That page is reached from Google’s broader guide to reviews on your Business Profile.

A link Google generated for your exact profile beats one anybody assembles, so take it if you can get it. Here is the gap, though, and it is the reason this page exists: nowhere in the Help Center does Google show you what that URL actually looks like. You get a Copy button and a string in your clipboard. If you manage profiles you do not have dashboard access to, or you need forty of these at once, or you simply want to understand the thing you are about to print on a receipt, you need to know the shape.

The Two Review Link Formats

https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

The g.page short form

https://g.page/r/SHORT_ID/review

This is the shape the Business Profile dashboard hands out when you press Copy. It is undocumented too. The tool will normalise one if you paste it — adding the missing /review, dropping a trailing slash and stripping tracking parameters — but it cannot generate one from scratch, and neither can anything else. That short id is minted by Google and derived from nothing you hold.

The legacy short-name form

https://g.page/your-custom-name/review

Retired. Google’s help page on Business Profile short names states both halves plainly: You can no longer create or edit short names. and Short names and URLs that already exist will still work but will no longer be shown on the Business Profile to customers. We probed the example short name from that 2020 community thread and it now falls through to a search page rather than a review box. So some old ones still work, some do not, and this tool has no way to tell which is which. That is why it refuses to assemble one for you: a printed link that silently lands on a search page is worse than no link.

What a Place ID Is, and How to Get Yours

Google’s Place ID documentation defines it in one line: A place ID is a textual identifier that uniquely identifies a place.

• Prefixes vary. Google’s own examples include ChIJgUbEo8cfqokR5lP9_Wh_DaM, GhIJQWDl0CIeQUARxks3icF8U8A and much longer strings beginning EicxMyBNYXJrZXQ. Any tool that only accepts ChIJ is wrong about the format.
• Length varies. The same page states: The length of the identifier may vary (there is no maximum length for place IDs). So a length check can catch an obviously truncated paste and nothing more.
• They expire. Because Place IDs may change due to updates on the Google Maps database, Google recommends refreshing place IDs if they are more than 12 months old.

To find yours, use Google’s Place ID Finder. Type your business name, click the marker, and it prints the id. To be plain about it: this tool does not look Place IDs up. A lookup means calling the Places API, which means a billable API key, and we would rather point you at the free finder Google already runs than build a paywall around a search box.

Which Google Links This Tool Can Read

Most pages in this category quietly fail on anything unexpected. Here is the full list in both directions, because the right-hand column is the one that saves you time.

Every entry in the right-hand column fails for the same reason, and it is worth stating once. Those are all redirects, and the hosts serving them send no CORS headers. A page running inside your browser tab is permitted to make the request but not to read the answer. There is no clever workaround available to a client-side tool; products that expand those links are running a server that fetches them on your behalf.

The address-bar workaround handles all of them. Open the link in a tab, wait for it to land on google.com/maps, then copy the long URL out of the address bar and paste that here instead. That URL carries an identifier this page can read.

About the Place ID We Derive From a Maps URL

When you paste a full desktop Maps URL, the identifier in it is not a Place ID. It is a feature id, and it looks like 0x89aa1fc7a3c44681:0xa30d7f68fdfd53e6. A ChIJ Place ID turns out to be that same pair of numbers wrapped in a fixed twenty-byte structure and base64url-encoded, so the tool reassembles one from the other locally. We checked the conversion against three real businesses by comparing the decoded bytes with the identifier in Google’s own served Maps HTML for each, and it matched exactly in all three.

Here is what we are not claiming. Google has never documented that encoding, never promised it is stable, and could change it without telling anybody. It also only holds for the ChIJ family; other Place ID families use a different internal structure, so the tool does not attempt them rather than guessing. That is why anything produced this way carries a Derived label and a note asking you to click through before you trust it. A number we reconstructed and a number Google handed us are not the same kind of thing, and labelling them identically would be the dishonest choice.

What This Tool Cannot Tell You

This is the most useful section on the page, so it is not hidden in an FAQ. There are three things a generator like this genuinely cannot establish, and any page that implies otherwise is selling you a green tick that means nothing.

• It cannot tell you an identifier is real. The writereview endpoint answers with the identical sign-in redirect for a fabricated Place ID as for a genuine one — we tested it with deliberate nonsense and got a byte-for-byte equivalent response. And because the host sends no CORS headers, a page in your browser cannot read that response anyway. So there is nothing to check against, and no amount of engineering changes that.
• It cannot tell you the identifier is yours. A perfectly well-formed Place ID for the shop next door produces a perfectly well-formed review link that sends your customers to review the shop next door. Shape and ownership are unrelated properties.
• It cannot tell you the link will still work next year. Google recommends refreshing Place IDs older than twelve months, and undocumented endpoints carry no stability promise at all.

So the tool says link built, never link checked, and instead of a reassuring tick it gives you the review link to click. Where it worked out a Place ID it also gives you a documented Google Maps URL that opens the same identifier on Maps so you can read the business name with your own eyes. That Maps URL is, incidentally, the only officially documented Google URL involved anywhere on this page.

Before You Print It on Anything

1. Click it while signed out — that is the state most customers are in, and it is where a sign-in wall stops being a detail and starts being your conversion rate.
2. Click it while signed in — you should land in the review dialog itself, not on a profile page.
3. Read the business name in the dialog. This is the actual test. Everything else is a proxy for it.
4. Try it on a phone. Most people scanning a table tent are on mobile, and the app handoff behaves differently from desktop.
5. Put it behind your own short domain if it is going onto anything printed. A link you control can be re-pointed later; a Google URL cured into ten thousand receipts cannot.
6. Re-check it once a year, following Google’s own twelve-month guidance on refreshing Place IDs.

If the link is heading for a sticker, a table tent or a window decal, you will want a QR code rather than a URL. Generate the link here first, then feed the finished URL to the Google review QR code generator — it draws a print-ready vector with the four-module quiet zone the specification requires. The code encodes the link, so getting the link right comes first.

Frequently Asked Questions

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