If you only track ChatGPT, you're flying blind. Profound's 100,000-prompt analysis at https://www.tryprofound.com/blog/citation-overlap-strategy found that ChatGPT and Perplexity citations overlap just 11% of the time, Perplexity and Google AI Overviews overlap 16.4%, and Google AI Overviews and Microsoft Copilot overlap 6%. About 89% of AI citations come from a totally different source pool depending on which engine the user queried. A separate 118,000-answer dataset summarized at https://ziptie.dev/blog/how-different-ai-platforms-cite-the-same-source-differently/ confirms the pattern: 71% of cited sources show up on only one platform.
Even the brand mention rate swings wildly by engine. Spotlight's 1.8M-response benchmark shows Claude mentions a brand in 97.3% of answers, Grok and Copilot above 90%, ChatGPT at 73.6%, and Google AI Overviews at 48.5% — a 50-point spread. We covered that gap separately in our breakdown of brand mention rates across chatbots, and the takeaway is the same here: the engine your buyer trusts is probably not the engine your last "AI visibility" report measured.
GEO is now a $7.3B market growing at 34% CAGR, 98% of enterprise CMOs are investing in 2026 per Conductor's annual survey at https://www.conductor.com, but only ~14% of marketers actually track AI citations today. The eight tools below close that gap — at very different prices, with very different methodologies. First on the list is QuickSEO, the tool I'm building, because it's the only option here that bundles all four major chatbots, native Google Search Console, and citation-based competitor discovery at SMB pricing instead of enterprise pricing.
Tool | Best for | Pricing | Key differentiator |
|---|
QuickSEO | SMBs / agencies wanting AI + GSC + competitors in one dashboard | Free single-URL check + paid plans | 4 chatbots + native GSC + citation-based competitors at SMB pricing |
Profound | Enterprise AEO / content / PR teams | ~$499/mo floor; Enterprise quote-only | $1B-valuation category leader, Agents builder, 1.5B-prompt dataset |
Otterly | Mid-market marketers wanting brand sentiment | From $29/mo | Gartner Cool Vendor; sentiment + per-country tracking |
LLMrefs | Agencies tracking unlimited domains cheaply | $79/mo flat | 11 engines, unlimited projects, keyword-not-prompt methodology |
AIClicks | Agencies wanting action recommendations | From $59/mo | 10+ engines via real user UIs + built-in outreach + content actions |
Frase | Content teams wanting writing + GEO in one tool | From $39/mo | Agentic SEO platform with 8-engine AI tracking bundled in |
Visby | Brands that want a to-do list, not a dashboard | Demo-led / sign-up funnel | Auto-generated GEO tasks personalized to your data |
Sight AI | Founders who want AI to write and publish for them | 7-day free trial | Autopilot publishing + GSC + AI tracking + IndexNow |

QuickSEO is the AI visibility and SEO tracker I built specifically to solve the multi-engine problem the rest of this list is also chasing. You connect Google Search Console via OAuth, define the customer prompts you care about, and QuickSEO runs them weekly against ChatGPT, Claude, Gemini, and Perplexity — capturing brand mention rate, position inside the answer, sentiment, and which of your pages get cited as sources, per engine. Because GSC clicks, impressions, and rankings sit in the same dashboard as the AI mentions, you can see when AI Overviews start eating your CTR before the traffic actually drops. The competitor view is also unusual: instead of asking you to name your rivals, QuickSEO surfaces them from the domains AI chatbots actually cite in answers to your prompts, so you find competitors you didn't know existed.
Pros
All four major AI chatbots in one workflow: weekly automated ChatGPT, Claude, Gemini, and Perplexity runs with mention rate, position-in-answer, sentiment, and cited-page lists per platform.
Native GSC OAuth integration — not CSV imports. Live clicks, impressions, CTR, and position sit next to AI visibility, with page groups and a global branded vs. non-branded filter.
Citation-based competitor discovery: competitors are surfaced from the domains AI chatbots cite when answering your tracked prompts, which means you find rivals you weren't already watching.
Cons
Newer and smaller than incumbents — pivoted into AI visibility in February 2026, built solo. Won't match Profound or Frase on brand recognition or third-party integrations.
Weekly scan cadence, not real-time. Great for trend tracking and competitor share-of-voice, less useful for hour-level alerting.
No enterprise SSO / SLA / SOC 2 path on the public pricing today.
Pricing. Free single-URL ChatGPT rank check with no signup, plus paid monthly plans for continuous multi-platform tracking and GSC integration, with a short free trial on the paid tiers.
Best for: small-to-mid B2B SaaS, ecommerce, and content teams (and the agencies serving them) who already rely on Google Search Console and want AI chatbot visibility tracked in the same dashboard.
Profound is the category's first venture-backed unicorn. They closed a $96M Series C at roughly a $1B valuation in February 2026 (Fortune's writeup is at https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/) on top of an $35M Series B led by Sequoia in 2025, and the platform shows it. Profound runs structured prompts daily across nine answer engines — Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, and Google AI Overviews — with three product surfaces that go well beyond a tracking dashboard: Answer Engine Insights for brand monitoring, Agent Analytics for server-side bot crawl tracking, and Prompt Volumes, a 1.5-billion-prompt dataset of real AI conversations that nobody else in the category has at this scale. The Agents layer turns visibility data into autonomous content / PR workflows.
Pros
Widest engine coverage on the list — nine answer engines tracked, including the often-paywalled Claude and Meta AI.
Agent Analytics uniquely measures bot crawl behaviour alongside brand mentions, so you can see how often ChatGPT or Claude is actually fetching your pages.
Salesforce-scale ambitions backed by Lightspeed, Sequoia, Kleiner Perkins, Khosla, and South Park Commons — the platform isn't going anywhere.
Cons
Starter is ChatGPT-only at roughly $499/mo per third-party reporting at https://trakkr.ai/reviews/profound-review/pricing — meaningful multi-engine coverage starts at Growth or Enterprise tiers running $2,000–$5,000+/month.
No free trial, no free tier, no self-serve checkout. Every tier requires a sales call.
The Agents / workflow paradigm has a real learning curve for teams who just want a dashboard.
Pricing. Three tiers — Starter, Growth, Enterprise — all sales-led with quote-based pricing.
Best for: enterprise AEO, content, and PR teams with procurement processes who want autonomous workflows across GSC and AI data, not just a dashboard to look at.
OtterlyAI positions itself as the "Content Intelligence Platform for AI Search" — and the marketing-pro credentials back it up. They claim 25,000+ marketing pros worldwide, were named a Gartner Cool Vendor in AI for Marketing in 2025, and are a G2 High Performer in Answer Engine Optimization. The platform covers six engines (ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews, AI Mode) and includes the one metric most competitors skip: brand sentiment, scored positive / neutral / negative for every mention. It's also one of the few tools that does per-country / per-language monitoring as a first-class feature, which matters if your competitors perform very differently across markets.
Pros
Brand sentiment analysis is a genuine differentiator. Most tools collapse this into a single share-of-voice number, masking whether your mentions are flattering, neutral, or actively bad.
Country-level monitoring — track performance per market and per language, not just globally.
External recognition is strong: Gartner Cool Vendor 2025, G2 High Performer in AEO, OMR Top Rated GEO Tool, Tekpon Top SEO Software Q4 2025.
Cons
Claude is referenced in the FAQ but isn't a headline engine on the product overview — if Claude visibility is your priority, verify before committing.
The Gemini module has historically been priced as an add-on, which inflates the effective cost of broad coverage.
Light on the content / writing side — strong on monitoring and recommendations, but not a replacement for a content tool.
Pricing. Free 14-day trial, paid plans starting at $29/month for the Lite tier.
Best for: in-house marketing teams at multi-country B2B brands who care about how AI describes them, not just whether AI mentions them.
LLMrefs has the best per-prompt economics in the category — by a wide margin. The single "All in One" plan is $79/month and includes 500 prompts, all 11 supported engines (ChatGPT, ChatGPT Search, Google AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI, DeepSeek), 50+ countries, 20+ languages, unlimited team members, and unlimited projects. Their methodological wedge is keyword-based tracking, not prompt-based: you import an SEO keyword list, LLMrefs auto-generates fan-out prompts based on real user conversations, and it aggregates the results into a statistically-significant share-of-voice score per keyword. The client roster — eBay, Framer, Gusto, Gymshark, HubSpot, IKEA, Klarna, L'Oreal, NVIDIA, Ralph Lauren, Shopify, Twilio, Washington Post, Zoom — is the strongest logo wall in the category.
Pros
11 AI engines on the entry tier — the broadest coverage of any tool here, including the often-paywalled Claude, Grok, and DeepSeek.
Unlimited projects + unlimited team members on a single $79 subscription. For agencies running 5+ client sites, the math is brutal in their favour.
Statistical-significance focus — aggregating across auto-generated fan-out prompts produces a more stable signal than tracking individual prompts run once a day.
Cons
No on-page content optimization layer — LLMrefs is a pure visibility tracker, not a writer.
No Google Search Console integration mentioned on the homepage.
Keyword-not-prompt methodology means less granular per-prompt dashboards than tools like Profound or AIClicks.
Pricing. $79/month flat (limited-time pricing), 7-day free trial.
Best for: agencies and consultants managing multiple client domains who need cheap, broad multi-engine coverage and don't need a content engine bundled in.
AIClicks pitches itself as the tool that doesn't stop at the dashboard. The visibility tracking covers 10+ AI platforms — ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, Claude, Grok, DeepSeek, Meta AI, Microsoft Copilot — and they query through real user-facing interfaces rather than APIs, which they argue produces different (and more accurate) results than API-only tools. The differentiator is the Recommendations tab: every visibility insight gets converted into a prioritized action list including content drafts, Reddit outreach prompts, directory listing updates, comparison page generators, and YouTube video briefs. The Google Analytics integration ties the recommendations back to actual traffic. 4.9/5 on G2; claims 1,000+ businesses and 400+ agency clients.
Pros
Real UI-not-API queries — captures what end users see, not just what the API returns. Worth checking for accuracy-sensitive verticals.
Recommendations engine turns visibility data into a ranked, ready-to-execute task list. Most competitors stop at "your visibility is 42%."
Google Analytics integration correlates visibility lift with actual organic / AI traffic lift.
Cons
Pricing scales steeply by engine count — Starter $59 covers 3 engines, Pro $189 covers 4, Business $499 covers 6+. The "10+ engines" headline is gated behind the top tier.
UI-not-API methodology is slower per scan than pure-API tools — fine for weekly tracking, less suitable for real-time alerting.
Smaller historical data depth than Profound or Otterly.
Pricing. Starter $59, Pro $189, Business $499 per month, all with 3-day free trial.
Best for: agencies who want a tool that tells them what to do next — drafts, outreach, content briefs — not just one that reports the score.
Frase is the most established player on the list — a long-running SEO content optimization tool that has fully pivoted to "agentic SEO + GEO platform." The product is now one AI Agent with 80+ specialized skills covering research, content creation, SEO + GEO scoring, content opportunity discovery, and AI search tracking across 8 engines (ChatGPT, Perplexity, Claude, Gemini, and more). It's also the only tool here with a serious enterprise customer list visible on the homepage — Andela, ActiveCampaign, Coursera, GitLab, Merkle, Oracle, PTC, Thomson Reuters, Toptal, Under Armour — plus G2 Leader in Content Marketing, 4.8/5 across 500+ reviews. The AI Search Tracking module tracks share of voice, appearance rate, authority rate, and momentum across engines.
Pros
Bundles content research, writing, SEO optimization, GEO optimization, and AI tracking in a single tool with one login and one bill.
Real-time SEO and GEO scoring inside the editor — you see how your draft scores against Google and AI search engines as you write.
Established trust: G2 Leader in Content Marketing, High Performer in SEO Software, Momentum Leader in AI Writing, and a roster of Fortune-500-grade customers.
Cons
AI tracking depth is lighter than the dedicated trackers on this list — it's a tracking feature inside a content platform, not a purpose-built visibility tool.
No GSC integration mentioned on the homepage marketing.
Content-first pricing model can feel expensive if you only want AI tracking.
Pricing. Plans from $39/month with a 7-day free trial; no credit card required.
Best for: content marketing teams that want to consolidate research, writing, optimization, and AI visibility tracking into one tool — and skip the patchwork of Semrush + Jasper + Surfer.
Visby's pitch is the one most marketers actually want: stop sending me dashboards, tell me what to do. They track brand mentions across ChatGPT, Claude, and Gemini, find the prompts where competitors appear but you don't, and then auto-generate personalized GEO optimization tasks based on the gaps — categorized by intent (problem-stage prompts, comparison prompts, purchase-intent prompts). They claim 2,500+ teams, 90+ G2 reviews, 60+ Trustpilot reviews. The integrations layer is unusually strong for a newer tool: Google Analytics, Google Search Console, and Ahrefs MCP are all live, with Shopify and Bing Webmaster Tools coming.
Pros
Automated GEO task generation — the platform turns visibility data into a prioritized to-do list with clear instructions and expected impact, rather than a wall of charts.
Strong integration story: GSC, GA, and Ahrefs MCP integrations are rare in the AI-visibility category and turn Visby into a hub rather than a silo.
Prompt categorization by intent (problem / comparison / purchase) maps cleanly to funnel-stage thinking, which is unusual for trackers.
Cons
Only three engines highlighted on the homepage — no Perplexity, no Google AI Overviews. For a multi-engine post, that's a real gap.
Pricing isn't published on the homepage; you go through a sign-up or demo funnel.
Newer and smaller than Profound, Otterly, or Frase — fewer case studies, less category authority.
Pricing. Free trial / demo-led; pricing surfaced after sign-up.
Best for: e-commerce and DTC brands that want clear next-step tasks tied to GSC + GA + Ahrefs data, not raw mention dashboards.
Sight AI is the tool for the founder who doesn't want to think about content strategy at all. The platform combines AI visibility tracking across 5 engines (ChatGPT, Claude, Perplexity, Gemini, Grok) with GSC integration in a single "Search + AI" view, then layers a content engine on top: a Writing Agent plus 8 sub-agents that research, outline, write, edit, optimize, and publish long-form articles (2,500–4,500 words). Autopilot mode publishes one article per day automatically and submits each URL to Google + Bing via IndexNow so it gets indexed in minutes, not weeks. They claim 10,000+ articles created and 500+ brands. If you'd rather just track Claude visibility in isolation, our Claude-specific guide to AI SEO tracking software is the sibling listicle — Sight AI's strength here is the autopilot publishing loop, not single-engine depth.
Pros
GSC + AI mentions in one view is explicitly called out on the homepage — one of only two tools here that ship that integration.
Autopilot mode publishes one optimized article per day with zero human input, then auto-submits via IndexNow for fast indexing.
Daily prompt refresh — more frequent than most competitors' weekly snapshots.
Cons
The tool's primary pitch is content creation; AI visibility tracking is a feature inside a content engine, not a purpose-built tracker.
Fewer engines than LLMrefs or AIClicks (5–6 vs 10–11), and Microsoft Copilot / Meta AI / DeepSeek aren't visible on the homepage.
Autopilot publishing can produce high-volume thin-content risk if you don't review the output — a real concern in an AI-search era that increasingly rewards depth over breadth.
Pricing. 7-day free trial with 7 free articles included; paid plans on the pricing page.
Best for: solo founders and small teams who want a single bill that covers AI visibility tracking and the content engine to act on what they find.
The eight tools split into four rough camps:
Live in Google Search Console already? QuickSEO and Sight AI are the only options that surface GSC clicks + AI mentions in the same view. QuickSEO is the better fit if you want competitor citation discovery and the four-chatbot mix; Sight AI is better if you also want the content engine.
Need brand sentiment or per-country tracking? Otterly is the only tool here with both as headline features.
Running an agency on flat economics? LLMrefs at $79 for unlimited projects + 11 engines is impossible to beat on per-domain price.
Have enterprise procurement and budget? Profound is the category leader by funding and by Salesforce-scale ambition.
Engines split market share differently each quarter, so the answer to "which engine matters most" depends on your buyer, not your CMO. If your audience is developers or researchers, Claude and Perplexity are over-indexed. If they're SMB owners, Microsoft Copilot inside Office matters more than its market-share number suggests. The whole point of tracking all four is that you stop guessing.
Citation overlap across the major chatbots is around 11%. Brand mention rates swing 50 points between engines. The GEO market is on track for $7.3B by 2031, but only 14% of marketers actually measure AI citations today. Pricing in the category spans roughly 60× — from $79/month flat for LLMrefs to $5,000+/month at Profound's Enterprise tier — so there's a credible tool for every stage from solo founder to global enterprise.
If you want to see what your brand looks like across ChatGPT, Claude, Gemini, and Perplexity right now — alongside your real Google Search Console data — try a free single-URL ChatGPT rank check at https://quickseo.ai. No signup, no card, no demo call. If it tells you something you didn't know about your own brand, scale up to the full multi-engine + GSC + competitor dashboard.
Track your AI visibility across ChatGPT, Gemini, Claude, and Perplexity — and turn chat-bot mentions into traffic.
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