
Brand Mention Rates by Chatbot: Claude (97.3%) vs ChatGPT (73.6%) and the 615x Citation Gap
Claude mentions a brand in 97.3% of answers, ChatGPT in 73.6%, and Grok cites brands ~615x more than Claude — but the headline numbers measure three different things. A 2026 breakdown of what brand visibility actually means across ChatGPT, Claude, Gemini, Perplexity, and Grok.
May 26, 2026