AI Traffic Conversion Benchmarks: Why AI Visitors Are 4–6× More Valuable Than OrganicAI search traffic is small in volume (~1% of total) but converts at 14.2% vs Google's 2.8% — a 4–6× lift confirmed across Adobe, Semrush, Microsoft Clarity, and Opollo benchmarks. Here's the per-platform, per-vertical breakdown and what to do about it.
May 20, 2026